“Behold the Bixby Bar, a 1.5-ounce loaf of fruity, nutty, spicy goodness enrobed in a sumptuous craft-chocolate shell. Begin with the bedazzling array of rainbow wrappers that pop out at you from the store shelf. Note how the curlicue Bixby & Co. logo — which looks like lettered tentacles — and the bars’ individual names — Knockout, Nutty For You, Whippersnapper — suggest an earlier time. You can almost see the sepia-toned ad in a 1920s Vanity Fair: “Busby Berkeley Thinks Bixby Bars Are the Bee’s Knees!”
But scan the labels and you’ll see a very modern aesthetic: Exotic ingredients such as chipotle, goji berry, cardamom, and Vietnamese cinnamon are teamed up with hazelnuts, almonds, walnuts, peanuts, or pistachios, and then coated in organic dark, milk, or white chocolate. Note the citations and certification logos emblazoned on the back: gluten-free, non-GMO, Rainforest Alliance Certified, vegan verified. Finally, peel open a corner of the foil and sink your teeth into that dense chocolate, down to the nut-studded crunchy center. As your molars snag a chewy glob of fruit, your taste buds get an unexpected jolt of salt or spice, or maybe even a bit of peppery burn. This is not your ordinary chocolate bar…” Elizabeth Peavey, Down East Magazine, September 2015.
We are delighted to share the news of a fantastic feature on Bixby & Co. in the September 2015 issue of Down East Magazine. Look for the September Issue–we are on page 50! Elizabeth Peavey and Meredith Perdue captured our story beautifully in words and in pictures.
Have you tried our newest flavor–Nutty For You–Dark Chocolate + Crunchy Peanut Butter + Maine Sea Salt?